Content Strategist/Writer

Profile

\u003cp\u003eUnder the general guidance of the Associate Vice President of Communications, the Content Strategist and Writer will work with internal and external stakeholders to drive Adler News\u0026rsquo; strategy and develop high-quality written content aligned with the University\u0026rsquo;s mission and values. This position will be responsible for driving interest in Adler\u0026rsquo;s academic programs and fundraising efforts, developing long- and short-form content ideas, managing editorial processes, \u0026nbsp;defining distribution strategies, maintaining day-to-day operations of Adler News, and working closely with the Social Media Manager to adapt articles for the University\u0026rsquo;s social platforms.\u003c/p\u003e
\u003cp\u003eThe Content Strategist and Writer will provide strategic thinking and content performance analysis while leveraging industry knowledge and best practices to promote the mission and vision of the Office of Communications and Marketing in alignment with Adler\u0026rsquo;s overarching enrollment, fundraising, and awareness goals.\u0026nbsp; Supports culture development and management efforts.\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eEducation/Experience:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eBachelor\u0027s degree in English, journalism, communications, marketing, or a related discipline is required.\u003c/li\u003e
\u003cli\u003eA minimum of five (5) years of experience in editorial strategy and content development along with a strong understanding of working with content management systems (CMS) such as WordPress and a portfolio showcashing digital storytelling capabilities is required.\u003c/li\u003e
\u003cli\u003eExperience working in higher education, at a non-profit, new organization, or marketing and communications agency and experience with SEO, UX, Google Analytics, and ADA best-practices is prefered.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eK/S/A\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eStrong demonstration of alignment with Adler\u0026rsquo;s social justice mission and vision.\u003c/li\u003e
\u003cli\u003eExtensive writing and editing experience for various audiences and channels, generating ideas, managing processes, stakeholder input, and content calendars.\u003c/li\u003e
\u003cli\u003eExperience working with social content creators to adapt storytelling for social media platforms.\u003c/li\u003e
\u003cli\u003eEnjoys interviewing, writing, brainstorming, and collaborating, putting quality over quantity and expedience.\u003c/li\u003e
\u003cli\u003eSolutions-oriented with strong budget and project management skills to effectively manage resources and execute multiple projects on time and within budget.\u003c/li\u003e
\u003cli\u003eProficient and functional knowledge of M.S. Office (Word, Excel, PowerPoint, and Outlook).\u003c/li\u003e
\u003cli\u003eAbility to consistently identify opportunities for improvement and make recommendations based on analytics and observations.\u003c/li\u003e
\u003cli\u003eStrong critical thinking, problem-solving and visioning acumen.\u003c/li\u003e
\u003cli\u003eAbility to proactively identify challenges and barriers to stated objective and employ assistance in addressing these.\u003c/li\u003e
\u003cli\u003eStrong collaboration acumen and abilities.\u003c/li\u003e
\u003cli\u003eDemonstration of Emotional Intelligence and professional maturity.\u003c/li\u003e
\u003cli\u003eStrong research acumen and abilities.\u003c/li\u003e
\u003cli\u003eStrong communication acumen including written, oral, and listening.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eEssential Duties \u0026amp; Responsibilities: \u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eStrategy Development and Reporting:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eCollaborate with the Associate Vice President of Communications and Associate Vice President of Marketing to develop integrated, cross-platform content strategies with measurable KPIs to elevate and enhance the University\u0026rsquo;s brand across owned channels and audiences.\u003c/li\u003e
\u003cli\u003eDevelops and manages editorial calendars, organizes content through CMS, and identifies relevant opportunities for additional distribution and backlinks.\u003c/li\u003e
\u003cli\u003eProvides regular reporting on Adler News and other channels as needed to determine the success of initiatives, identify gaps in content, and present solutions.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eContent Development: \u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eWork with the enrollment marketing team, faculty, staff, and students across the University\u0026rsquo;s three campuses to identify, vet, develop, and disseminate impactful stories that articulate the University\u0026rsquo;s value proposition.\u003c/li\u003e
\u003cli\u003eRaise the bar on creativity by developing engaging headlines and content for web and social.\u003c/li\u003e
\u003cli\u003eResponsible for maintaining brand voice through tone and style, developing narratives/messaging pillars, and activating them throughout content initiatives.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eWork Environment (Physical Demands):\u003c/strong\u003e\u0026nbsp;The usual and customary methods of performing the job\u0027s functions require the following physical demands: some lifting, carrying, pushing, and/or pulling and significant fine finger dexterity. Generally, the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean and healthy environment.\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eUniversal Core Behaviors:\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eCommunication:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eEffectively expresses oneself in all oral and written communications.\u003c/li\u003e
\u003cli\u003eExhibits good listening and comprehension skills.\u003c/li\u003e
\u003cli\u003eKeeps others informed, as well as responds, in a timely manner.\u003c/li\u003e
\u003cli\u003eDemonstrates match between words and actions.\u003c/li\u003e
\u003cli\u003eResponds with tact, diplomacy, respect, and composure when dealing with others.\u003c/li\u003e
\u003cli\u003ePromotes the spirit and essence of the School\u0026rsquo;s Vision, Mission, Values, and Key Strategies through verbal and written communication.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eTeamwork and Collaboration:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eCooperates with others toward the achievement of common goals.\u003c/li\u003e
\u003cli\u003eSeeks consensus and win-win solutions to problems and conflicts.\u003c/li\u003e
\u003cli\u003eContributes actively and participates fully in team initiatives.\u003c/li\u003e
\u003cli\u003ePuts success of the team above own interests.\u003c/li\u003e
\u003cli\u003eBuilds and maintains constructive work relationships.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eResponsive to Change:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eSupports changes in the work environment.\u003c/li\u003e
\u003cli\u003eDisplays a proactive, problem-solving approach toward work.\u003c/li\u003e
\u003cli\u003eCommitted to life-long learning by continuously increasing skills, knowledge, and effectiveness.\u003c/li\u003e
\u003cli\u003eActively seeks and initiates creative and innovative solutions.\u003c/li\u003e
\u003cli\u003eExercises sound, accurate, and informed independent judgment when needed.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eQuality-Driven and Accountable:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eResults-oriented and committed to quality through continuous process improvement.\u003c/li\u003e
\u003cli\u003eEliminates ineffective activities and closes performance gaps.\u003c/li\u003e
\u003cli\u003eAnticipates and responds to customer needs.\u003c/li\u003e
\u003cli\u003eMonitors own performance, accept responsibility for actions, and actively seeks feedback.\u003c/li\u003e
\u003cli\u003eMeets deadlines and completes projects and activities in a professional, timely manner.\u003c/li\u003e
\u003cli\u003eSeeks opportunities to increase productivity and/or reduce costs while maintaining the highest quality standards (fiscally responsible).\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eSupport of Vision, Mission, Values, Key Strategies:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eSupports and models the School\u0026rsquo;s Values of: social interest, compassion, justice, respect for the individual, honors diversity and difference, intellectual rigor, optimism, and collaboration.\u003c/li\u003e
\u003cli\u003eArticulates the School\u0026rsquo;s Vision, Mission, and Key Strategies to educate others.\u003c/li\u003e
\u003cli\u003eDemonstrates active commitment in advancing the School\u0026rsquo;s Vision, Mission, and Key Strategies.\u003c/li\u003e
\u003cli\u003eExhibits personal integrity, honesty, zeal, and compassion.\u003c/li\u003e
\u003cli\u003eAligns work processes to advance the School\u0026rsquo;s strategic plan and key strategies.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003eEqual Opportunity Employer\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cem\u003eIt is the policy of Adler University that all persons are entitled to Equal Employment Opportunity (EEO) protection. The University does not discriminate against any individual for employment because of age, religion, race, color, gender, gender identity, sexual orientation, national origin, ancestry, marital status, physical or mental disability, military status (including unfavorable discharge from the military), or any other category protected by federal, state, or local law. \u003c/em\u003e\u003c/p\u003e
\u003cp\u003e\u003cem\u003eAs part of the Adler\u0027s equal employment opportunity policy, Adler will also take affirmative action\u0026nbsp;to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.\u003c/em\u003e\u003c/p\u003e,EqualOpportunityEmployerDescription:null,PayTransparencyPolicyStatement:null,MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:5b64ce7f-14b5-443e-344c-7e8db470f3bd,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2022-03-16T16:16:45.139Z},{JobBoardId:b809b751-42a6-bffa-f3ce-536e549e35d9,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-03-16T16:16:45.139Z,InternalPostedDate:null}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

Company info

Adler School of Professional Psychology
Website : http://www.adler.edu