Senior Content Strategist

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Deloitte
Senior Content Strategist
in
New York
New York
Senior Content Strategist
New York
Deloitte Studios is a full-service creative agency within Deloitte Digital. A newly formed group that brings together our Digital Experience capabilities and our Advertising/Marketing teams into new kind of Creative agency. An agency that, coupled with the power of Deloitte Digital, combines creativity and technology to tell new stories in new ways. We are a collection of artists, analysts, strategists, engineers, writers, makers, business-builders, designers, and dreamers with offices in Chicago, Denver, Los Angeles, New York, San Francisco, and Seattle. We work alongside broader Deloitte to create brand momentum, bringing people closer to the things they care about and driving businesses forward.
We at Deloitte Digital take a human-centered approached to help our clients transform how customers engage with digital experiences. Our clients serve B2B and B2C audiences across multiple industries and come to us with unique problems. We leverage data-driven insights about audiences, campaigns, and markets to develop elegant solutions for the web, mobile, CRM, marketing campaigns of all shapes and sizes, and beyond.
The Deloitte Studios Team
Sits within our Advertising, Marketing & Commerce offering
Within our group, we create content, communications, and experiences that engage and inspire our clients customers to act. We implement and operate the technology platforms that enable personalized content, commerce and user-centric experiences. And, in doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations all built to drive growth.
Our AM&C offering serves our clients through the following types of work:
Advertising campaign ideation, development and execution
Cross-channel customer engagement strategy, design and development to include the creation of omni-channel digital experiences across web, mobile, social, physical, AR/VR, voice, gesture, IoT, and video
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing analytics implementation and operations Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Acquisition and engagement campaign ideation, development and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
Work you ll do
You re perfect for this role if you re a blend of strategist, storytelling, researcher, and problem solver. You know that great content not only solves problems, but also drives businesses to succeed.
You believe content strategy must be embedded into strategy, marketing, user experience, technology, and creative and enjoy playing the role of connector between all of these disciplines. You can make sense of any mess, and like organizing ideas and processes.
You have a strong point of view on content and can articulate it both internally and with clients to be a champion of the discipline, and a true expert. You like building businesses, have an entrepreneurial spirit, and have experience leading teams to measurable results.
Note: This role is not social media management, copywriting, or editorial writing. (But if you re looking for those types of jobs, we might have them, too: best way to find them is our website.)
In this role, you will:
Serve as the Content Strategy lead for a client or project, defending and selling the most appropriate content solution
Represent both the user interest and the business need in strategy workshops and sessions
Work independently and as part of a cross-functional team of strategists, project managers, creatives, and technologists
Leverage user research to identify content needs and gaps across stages of the user journey
Create and maintain content strategy documentation, including content inventories, audits, value propositions, strategies, migration plans, content models, message maps, editorial calendars, and content playbooks
Lead workshop for teams and clients
Define and maintain standards for content governance in terms of quality, relevance, consistency, and uniqueness
Present content strategy methods, recommendations, thought leadership and rationale to peers, team members, clients, and Deloitte leadership
Advocate for and advance the Content Strategy practice at Deloitte Digital
Be a core member of the overall strategy team at Deloitte Digital
Qualifications:
Required What you bring
Qualifications:
7 years professional experience in content strategy for product and web
Strong grasp of brand and digital marketing
Strong experience working with UX, creative, and technology
Strong understanding of user-centered content strategy principles and best practices
Strong enthusiasm for digital trends and emerging technologies
Familiarity with SEM and SEO, including keyword research, organic and paid search
Familiarity with digital CMS, marketing technology platforms, and best practices
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Preferred:
An undergraduate or graduate degree in English, Communications, Journalism, or Library Science or Human Computer Interaction
Life sciences or healthcare experience is a plus
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Learn more about what working at Deloitte can mean for you. (****Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte. (****Corporate citizenship
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. (****Recruiter tips
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to.
Check out recruiting tips from Deloitte professionals.
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Category: Management Consulting
About Deloitte
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see ****for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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