Senior Content Strategist

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Tracking Code
13727-094
Job Description
Senior Content Strategist
As a Senior Content Strategist you will determine the approach to identifying, prioritizing, planning and managing content aligned to our clients' marketing initiatives. This is a multi-faceted role that requires both a strategic eye to ensure content is supporting objectives as well as a foundational knowledge of how content is managed by supporting systems.
What Will You Do?
Align business and audience objectives to content decisions and investment
Develop insights and opportunities based off content audits and landscape analysis
Help lead development of content plans including when and how to produce or procure content
Provide governance guidance across the content lifecycle
Help determine deployment cadence and outlets
Create and/or contribute to the creation of high-value content
Provide input into content measurement standards and suggestions for optimizing content performance
Work across digital channels including websites, social media, email as well as across form factors such as copy, graphics, video and rich media
Provide guidance to client-side content creators, managers and administrators
See the connections between content and people, and how they create meaningful relationships
Support the agency's account service, project management, and creative teams
Advise both the agency and clients on best practices for content strategy and content marketing initiatives
Manage schedules and deadlines
What Skills Do You Need?
Excellent communication, presentation and writing skills
The ability to self-start, wrangle ambiguity and manage time effectively
Be hardworking, dedicated and detail-oriented
The ability to create comprehensive strategy from overall objective through to content pillars and types of content needed to achieve success
Knowledge of content distribution best practices (including proper mediums and cadence) and experience designing content calendars and activating in digital, social and other channels
An understanding of content architecture i.e. how content must be classified and structured to be consumed by back end systems and effectively maintained by content managers
An ability to connect brand to content tone of voice through guidelines and examples
Knowledge of SEO and effective digital inbound strategies to inform content creation
Strength collaborating with team members - including remote team members - such as data analysts, designers and other strategists
The ability to unearth relevant case studies, data points and consumer insights to strengthen an overall story
An editorial eye to help identify relevant topics of interest and the right way to shape content for an audience
The ability to create effective briefs and decks to guide content execution
We Are Seeking Someone With
Bachelor's or Master's degree (Communications, English, Journalism, Technical Writing, or a related field) required
At least five years of experience as a strategist (good mix of strategy projects with at least three years of content strategy experience)
Knowledge of the latest digital tools, vendors and trends with perspective on how to apply them to client business
Experience working with large companies - ideally both B2C and B2B
Willingness to travel up to twice a month
A natural curiosity
At MRM, Relationship is our middle name.
We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people.
MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.
Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?
If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)
Ideas power everything
We're Better Together
We'll figure it out
Complexity can be managed
It only counts if we deliver
Technology is magic
MRM is a leader in Gartner Inc.'s annual Magic Quadrant for Global Digital Marketing Agencies report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.
We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.
Job Location
Princeton, New Jersey, United States
Position Type
Full-Time/Regular
Category
Market Research Analysts and Marketing Specialists
Education
Bachelor's Degree
Experience
5 to 20 years
Job type
Full time
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