Digital Copywriter

Profile

The Critical Mass team in Cupertino sits and works should-to-shoulder with our client. We create applications which drive one of the world’s most trafficked websites. We play an active role helping our client connect their consumers globally through mobile, digital, and in-store experiences.
Think of all the ways that we explore and purchase products - direct from the source, other retail stores both on and offline. This team focuses on maintaining the branding and human-centered design thinking and experiences throughout indirect channel partners digital ecosystem and drive strategies that provide customers with a thoughtful and engaging experience that stays on-brand.
As a Digital Copywriter, you are a storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. You’ve got the basics of site copy, banner ads, direct e-mails, interactive scripts, and other online marketing. Interactive and Digital Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do.
You will:
Collaborate with creative team members to determine the conceptual and copy direction.
Participate in strategic brainstorming, campaign development, creative brief development and creative execution of campaigns.
Interact with project teams to understand business objectives and audience demographics.
Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
Maintain high standards of digital copywriting and exercise quality control.
Work on multiple projects simultaneously.
You have:
5-8 years’ experience as a digital copywriter in an agency environment—including experience with interactive media and direct marketing.
A keen enthusiasm for and demonstrable understanding of Web trends and technologies.
Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
An ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.
Demonstrated communication skills and a meticulous eye for detail.

Company info

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